FAQ → General questions

Once the account has been created, how long does it take before it starts serving ads?

Sometimes we need to process great amounts of information, so it may take up to 8-10 hours from the moment you've inserted the code in a site for the first time until ads start being served, although it usually takes less than that.

What does eCPM mean?

Effective CPM or eCPM is the effective cost per thousand impressions. It's calculated by dividing your total revenues by the number of impressions, and it is expressed in thousands. Its purpose is to evaluate the performance of the ads being served on a site.

Is there a minimun eCPM or revenue?

No, there isn't. Minimun eCPM and minimun revenue depend on different factors, such as the site's traffic, what the site is about, how long it has been registered in Smowtion Media, where the ads are placed, its audience, the type of campaign being shown (CPM, CPC and CPA), the visitors' location, the time of the day on which ads are served, etc.

Is Smowtion Media compatible with other Ad-networks?

Yes, it's totally compatible. This means campaigns will run smoothly, even if you're also using another Ad-network in your site, as long as they're compatible as well.

What are the methods of payment?

Smowtion Media issues payments by Paypal and Payoneer (works as a debit card and ATM card also) and cheque. If you already have a Paypal account of a Payoneer Card, you may use it to receive your payments.

Does using foreign webhosting have any consequences on my payments?

Not at all. It works just fine.

What can I do if I don't want certain ads to be shown on my site?

Go to "My site" on your Smowtion Media account. We've been working very hard on a Creativity filter, which allows you to choose the ads you do not wish to show on your site by subject or category. You can also block a particular banner you don't want on your site, by choosing the option "block creativities".

Is there a limit on the number of ads to be shown on a site?

There is no limit on the number of ads to be shown in a site. However, at the moment there's a limit of 3 ads per page. This is because we've noticed that showing more ads has a negative effect on their performance, both in the long and the short term.

Do you work with text ads?

No, we only work with images and display banners (animated). You'll never see annoying ads, nor ads with sound, popups/popunders.

What kind of campaigns do you run?

We alternate bewteen CPM (Cost per mille), CPC (Cost per click) and CPA (Cost per action) campaigns.

Which banner sizes do you offer?

At the moment, we offer the 6 most popular ones on the market: 728×90, 300×250, 160×600, 468×60, 120×600 y 234×60.

Once I've inserted the ensembles of ads in my site, do I ever have to modify them?

No. Once you've pasted the code, the ads of the different campaigns will rotate automatically.

Can I choose which type of campaign I want to work with (CPA, CPC or CPM?

No. There's no way to select the type of campaign you wish to work with, nor to block the undesired ones, since they rotate all the time. Our platform is specially designed to serve the ads which work best for your site, no matter their type.

How long does it take for my site to be approved?

Site approval is subject to the SmowtionMedia policy and may take up to 24 hours. If you modify the site's info, it will go back to our approval queue.

What is the creativity filter?

The creativity filter is a tool we've designed which enables you to block the creativities you do not wish to show on your site.