Publishers working with Smowtion are required to follow, understand an adhere to the following policies, so please read them thoroughly and in full. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or terminate your Smowtion account. If your account is terminated, you will not be eligible for further participation with Smowtion.

Due to the possibility of changes to our policies at any time, please regularly check here for updates or if not please contact support@smowtion.com. In accordance with our Best Practices for Publishers, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

Invalid Clicks and/or Conversions

An invalid click, impressions and/or conversion is constituted when a publisher clicks and/or makes a conversion on one of their own ads knowingly and/or uses and means to inflate their own impressions and/or conversions artificially this includes manual clicks, impressions and/or conversions.

Clicks on Smowtion ads must result from genuine user interest. Any method that artificially generates clicks/impressions and or conversions on your Smowtion ads is strictly prohibited. The prohibited methods set by Smowtion include, but are not limited to, repeated manual clicks or impressions, automated click/impression and or conversions generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging Clicks and or Conversions

Publishers may not ask others to click or convert on their Smowtion ads or use deceptive implementation methods to obtain clicks and/or conversions which creates a false recording of seemingly genuine data. This includes, but is not limited to, offering compensation to users for viewing Smowtion ads or performing conversions, promising to raise money for third parties or placing images next to individual ads.

In order to ensure a real and profitable experience for users and advertisers, publishers participating in the Smowtion program may not:

• Encourage users to click or convert the Smowtion ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
• Direct user attention to the Smowtion ads using arrows or other graphical tools.
• Place misleading images alongside individual ads.
• Format ads so that they become indistinguishable from other content on that page.
• Format site content so that it is difficult to distinguish it from ads.
• Place misleading labels above Smowtion ad units. For instance, ads may be labelled "Sponsored Ads" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".
• Smowtion code may not be placed above videos

Sites with Smowtion ads may not include or link to:

• Pornography, adult or mature content
• Violent content
• Content related to racial intolerance or advocacy against any individual, group or organisation
• Excessive profanity
• Hacking/cracking content
• Illicit drugs and drug paraphernalia content
• Sales of beer or hard alcohol
• Sales of tobacco or tobacco-related products
• Sales of prescription drugs
• Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
• Sales of products that are replicas or imitations of designer goods
• Sales or distribution of coursework or student essays
• Content regarding programs which compensate users for clicking ads or offers, performing conversion, surfing websites or reading emails
• Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Copyrighted Material

Smowtion publishers may not display Smowtion ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content.

Ad Behavior

Smowtion code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Smowtion.

Ad Placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However the Smowtion code may not be placed in inappropriate places such as, emails or software. Smowtion ads, search boxes or search results may not be:Integrated into a software application of any kind, including toolbars.